Why Accurate Addressing Matters More Than Ever
Postal rules are tougher; so are consumers and legislators
Further, Cycle M rules also will require manufacturers to offer an option known as SuiteLink, which allows mailers to run their addresses against a new USPS addressing product that can append any relevant apartment or suite number information to a business address.
Next: Move Update
This is only the beginning. The USPS has announced its intention to require all users of Standard mail to process their addresses through Move Update — yet another USPS product for updating names and addresses used in a mailing.
- Companies:
- United States Postal Service
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