Why Accurate Addressing Matters More Than Ever

There’s a lot that’s already been written on both the passage of postal reform and the 2006-7 postal rate case. To your never-ending relief, I have no intention to speak to either issue here.

Sure, your business life often depends on rate case. And the passage of the first new postal law in three decades is nothing to sneeze at. Nonetheless, it’s the “little stuff,” the seemingly niggling changes in postal rules and mail make-up procedures that can carry costs that might add more to the cost burden mailers have to carry than inflation-bound rate changes. As one of our board members likes to put it regarding postal rules: “Either God or the devil can be found in the details.”