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Casey Murray
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The more devices get added to the equation, and the more those devices expect to be able to communicate instantly with each other, the more important the infrastructure foundation for retailers becomes. Expanding IT infrastructure has been a priority for many retailers for years, but the same attention hasn't necessarily been applied to performance management. Building infrastructure is one thing, but ensuring there aren't cracks in the foundation is equally important. Companies have to be ready to adapt as the ground shifts and as consumer and commercial expectations change.
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