Who's Making the Net Work? (1,273 words)
Marketing Skills
Marketing the online catalog may be the most difficult task related to putting a catalog online. The million-dollar question always seems to be "How do we get more traffic to our site?" The half-million-dollar question: "How do we keep them coming back?"
Generating first-time traffic to a site is crucial, and not always easy. Proven techniques include:
- Companies:
- Fingerhut
- Victoria's Secret
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