Who's Making the Net Work? (1,273 words)
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• 90 percent of its companies responding to the survey have a Web site, up 8 percent from 1997.
• 95 percent reported using the Web for sales or marketing, up 12 percent from one year ago.
The primary purposes of the Web site were reported to be marketing information (88 percent); lead generation (60 percent); and sales and e-commerce (51 percent).
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- Companies:
- Fingerhut
- Victoria's Secret
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