Who's Making the Net Work? (1,273 words)

Let us look at some key statistics recently published about the Internet. A terrific report recently produced by Gruppo, Levey & Co. indicates that:

1. On profitability:

• 43 percent of those responding report profitable Web sites.

• 25 percent expect their Web site to be profitable this year.

2. The Web is evolving into a distinct direct marketing channel and those companies that use direct marketing practices will improve their likelihood of success on the Web.