Who's Making the Net Work? (1,273 words)

(andysgarage.com), an online outlet for Fingerhut.

Birds of a Feather

Regardless of specifics, the most successful online catalogers are taking advantage of the economies that come from integrating the traditional catalog with the e-catalog. Whether sharing photography and copy elements or using one media to generate sales and traffic for the other, it is undeniable the two formats go hand in hand. The previous statement implies then, not mistakenly, that a solid paper catalog goes a long way in making the Net work.