Who's Making the Net Work? (1,273 words)

• Make an offer. Drive repeat purchases with e-mail offers or offers made in the paper catalog to encourage online sales. Tweeds recently did this with a pre-printed dot whack driving customers to Tweeds.com for a $5-off bonus for online purchases.

• Provide helpful customer service. Without a customer service rep to walk customers through the ordering process, your site needs to provide everything needed to order with comfort and ease.