Who's Making the Net Work? (1,273 words)

• Send targeted e-mail to online mailing lists. Be sure that the recipients on the list have opted in to the list to ensure that your message does not get a negative reception.

• Include your web address on every piece of marketing material that goes out the door, particularly to prospects. Where paper catalogs show their toll-free telephone number on every page, they should also include their Web site if they expect people to use it for ordering directly.