Who's Making the Net Work? (1,273 words)

by Jack Schmid

My first formal introduction to Marks & Spencer, England's giant retailer, was to fly to London to have lunch with the chairman. M&S was considering expanding its direct selling efforts into an expansion of its home catalog and into an apparel catalog. The chairman asked all the preliminary questions about our company's credentials and why M&S should employ an American catalog consultant. Apparently those questions were answered to his satisfaction, and he then asked the big question: "Why should M&S be in catalo-ging, anyway?"