Creative Cut: PFI = Perfect for Insiders
Wholesale book covers all bases for distributors … and then some
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Covers
Immediately communicating who you are and what you sell is a primary role of the front cover. PFI quickly does this with a front cover masthead and visual representations of its product categories. The background color probably isn’t a choice Bob Vila would make for his house, but it’s an excellent contrast to support the product images.
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- Bob Vila
- Gina Valentino
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