Who Should Create Your Catalog? (1,113 words)

Option #2: Small Creative Studios Who Specialize in Catalog Work

There are not an infinite number of such companies, especially those who really understand the creative subtleties of cataloging. Much like hiring a free-lancer, you must scrutinize the creative portfolio of a "boutique" agency to ensure that its catalog experience is relevant to your product, positioning and brand. A significant advantage of having all the creative skill sets under one roof is that the project can truly be "turnkey" and the cataloger can spend less time managing each free-lance person. One budget! One group managing the project! One team accountable for the results! Prices are usually moderate and quite competitive with using free-lance talent.