Who Should Create Your Catalog? (1,113 words)

Here are several examples of how large companies use outsourced creative resources:

• Re-designing an existing catalog.

• Creative concepting of new covers, page templates or a new masthead logotype.

• Relieving page overload. There are often times when there is more work than an internal creative staff can handle, but not enough to hire a new art director, desktop production person or copywriter.