Who Should Create Your Catalog? (1,113 words)

Rule 1: Get several bids from individuals or companies that know cataloging and your product category.

Rule 2: Interview the creative talent and look at their portfolio of catalogs produced.

Rule 3: Understand what the budget covers and what it doesn't. For example, how many proofs or copy drafts will you see? How are alterations charged and when? What is an alteration? How will the project be billed? Is the budget a "not-to-exceed" figure?