Who Should Create Your Catalog? (1,113 words)

Option #3: Large Catalog Agency

There are a half dozen large agencies that more or less call themselves catalog specialists. They are usually narrowly focused on page production and are often the out-growth of specific skills like photography, color separations, or even printing. Often they have organized their companies around product-specific creative teams that concentrate on areas like apparel, business-to-business or retail. These companies are the most expensive, but often are worth it because they provide everything under one roof, including photography and color separation.