6 Ways to Succeed With Social Commerce

5. Avoid overt attempts at selling and focus on community building. Don't just transform your Facebook page into a list of product links. This will turn away consumers faster than you can imagine. Social networks are communication platforms first and foremost, so maintaining a flow of communication with — and between — your customers is key. Try to build a community around your products, engage your customers, encourage fan-to-fan communication and product discussions, then simply offer a convenient way to buy.