6 Ways to Succeed With Social Commerce

2. Fully use today's powerful e-commerce tools. Merchants can now easily create f-commerce storefronts in minutes that integrate directly with their traditional website. By taking advantage of this new breed of software you'll also spend less time on administration.

3. Talk honestly and without marketing slang. Most brands understand that they need to communicate with their customers, but many aren't clear on what the conversation should be. A Facebook page is always a two-way communication; if you're not ready to engage your audience honestly and candidly, you won't be successful.