6 Ways to Succeed With Social Commerce

My theory on why this is so points clearly to the idea that smaller businesses may be better at "socializing" and therefore have an inherent advantage at social commerce. Here are six concepts and best practices that can help your business succeed selling on social networks:

1. Recognize that social commerce isn't new. Historically, "social" has always been a part of the "commerce" experience, even before Facebook existed. People have always listened to their friends’ recommendations when researching and buying products, and we tend to appreciate (and buy more from) retailers that speak to us on a personal, one-to-one basis vs. those that talk in overt marketing terms. Social media sites like Facebook didn't invent social commerce. They just amplified it greatly, introducing a convenient, easy and fast way to communicate with friends and others.