6 Ways to Succeed With Social Commerce

Aggregate data from Facebook store-building app Ecwid shows that f-commerce is alive and well in the small to midsize business (SMB) market. For SMBs that have both an e-commerce website and a Facebook store, typically 15 percent to 17 percent of their overall revenue comes from Facebook. Ecwid data also shows the average revenue of each Facebook store rose 40 percent in 2011.