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Aside from making a black-or-white judgment call, what can be learned from these events? First, let's consider that we're in the very early stages of social commerce. The rules to this game are still being written. Second, let's realize that social networks aren't constructed or consumed like a typical website. It's a different game altogether.
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- Companies:
- Gap
- J.C. Penney
Ruslan Fazlyev
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