Print-Plus: Who Killed the Catalog?

During the past five years, several e-commerce companies have come to Lett Direct asking us to start a print catalog program for them. These business owners realized that they could only grow so much with a web-only strategy. They recognize a print catalog program is critical to their long-term growth. These companies are now using catalogs to sell more merchandise to existing customers and to prospect for new buyers more cost effectively. They're omnichannel retailers that can cast a wider net and capture a larger piece of the pie.