Print-Plus: Who Killed the Catalog?

Let me give you an example: Let's say that the total revenue from prospects is $100,000. We will typically trace 25 percent (approximately $25,000) to a specific source code when the order is placed (i.e., front end). After a matchback, this revenue number will at least double to $50,000. The two totals added together give us $75,000, or 75 percent of the revenue that we're able to attribute to the catalog. The remaining 25 percent is coming from the web and miscellaneous sources.