Print-Plus: Who Killed the Catalog?

J.Crew CEO Mickey Drexler goes over every one of the brand's catalogs with a fine-tooth comb before it's published. "I'm looking at the color; I'm looking at the clarity of a picture, the newness, the creativity," Drexler said in an interview with CNBC. Roughly 30 percent of J.Crew's revenue comes from online and catalog sales; the two are tightly intertwined. "Most of our business goes from catalog to online," Drexler said. "I'm always looking at the turn-on item or category or outfit that will drive them to want to shop at J.Crew instead of the millions of choices out there."