Print-Plus: Who Killed the Catalog?

You see, the truth is catalogs are far from dead. I've never thought for a minute that the catalog was dying. Even a few years back when all of the critics said it was and when trade publications were eliminating the word "catalog" from their mastheads, it was never a career-changing event for me. I've always believed in the power of a printed catalog and its impact on driving sales and revenues. Case in point: Catalogs are the single largest driver of traffic to the web. We know from matchbacks that 70 percent or more of all online orders are the direct result of mailing a catalog.