Who Are You Anyway?

Company Evolutions

Lands’ End handles its company info a little differently (www.landsend.com/cd/fp/help/0,,1_36877_36883_37026___,00.html?sid=6745177601044162070 ). And there’s good reason. Founded in the early ‘60s as a yacht store in Chicago, Lands’ End offers stories written by its late founder Gary Comer and other interesting literature to explain how the company evolved. Consistent with Lands’ End’s literary magalog format, there’s much to read here; no video. And that’s no problem. This is a solid job, and even though I could find no mention anywhere that the company is now owned by Sears (aside from a guide to Lands’ End shops at Sears stores). That’s probably a good thing, since, in my book, the Sears-Lands’ End marriage will always be a bit of an oddball one.