By
Joe Keenan
, Senior
and Catalog Success
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3. Honor consumer requests. The practice of suppression — removing names and e-mail addresses from your lists — can greatly improve your company image. Honor the requests of businesses and consumers who don’t wish to be e-mailed or have opted-out of your list.
4. Choose wisely. Selecting the right service provider is vital to the success of your e-mail marketing campaign. Here are several questions and points to consider before making your decision:
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