Hold On to What You’ve Got

A recent whitepaper from data solutions provider Melissa Data, Win Back Lost Customers with E-Mail Append, offers several e-mail options to help retain your customers in light of the high cost of customer acquisition today. Listed below are some tactics the whitepaper advises putting into practice.

1. Take advantage of e-mail append. In this process of adding e-mail addresses to your postal customer database, which already contains names and addresses, marketers obtain e-mail addresses by matching those records from their databases against a third-party database to produce corresponding e-mail addresses.