Whitepaper Provides Cost-Saving Postal Optimization Tips

“Close enough is not good enough,” Postmaster General Jack Potter says in the whitepaper. “When dialing the phone, if you’re one digit off, your call won’t go through. Unlike phone calls, your mail may still go through, but you’ll lose postal discounts of two to six cents per piece.”

5. Format changes. Folded pieces now enjoy better rates than flats, even at the same weight, the whitepaper says. Package size and shape are now key drivers for postal discounts, more so than weight. So your creative team needs to be involved in determining the best format for your catalog, taking into consideration potential postage discounts.