By
Joe Keenan
, Senior
and Catalog Success
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4. Data hygiene. To reduce production waste and improve deliverability, the whitepaper advises direct mailers use the following tools:
* merge/purge and deduplication of mailing lists;
* address updating through the National Change of Address registry; and
* proper address formatting through the USPS’ Coding Accuracy Support System.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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