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Joe Keenan
, Senior
and Catalog Success
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3. Consolidation. Bundle catalogs from various mailers into trucks destined for the same geographic regions to gain drop-shipping, work-sharing discounts due to deeper mailstream penetration and reduced logistics costs from mailing independently, the whitepaper points out. Delivery points include sectional center facilities serving three-digit ZIP zones; bulk mail centers; and auxiliary service facilities, for high-volume Standard mail.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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