By
Joe Keenan
, Senior
and Catalog Success
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2. Co-palletization. Compile various versions of the same mail campaign, or various campaigns from the same mailer, into destination-specific mail pallets to help you receive the greatest possible volume discounts, the whitepaper says. You generally don’t need to rely on the contributions of another mailer to realize these savings.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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