Whitepaper Provides Cost-Saving Postal Optimization Tips

This system takes advantage of two categories: volume and work-sharing discounts. Below are some tips from the whitepaper to help catalogers cut postage costs.

1. Commingling. This tactic combines direct mail from various marketers into a single mailstream to secure the highest volume and work-sharing discounts for all contributors. This technique is particularly useful in five-digit ZIP discounts, the whitepaper notes.