By
Joe Keenan
, Senior
and Catalog Success
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* Incorporate automated workflows to route e-mails based on the skill and workload of available agents, the nature of the inquiry, and the lifetime value of the customer. Allow agents to easily collaborate with subject-matter experts.
3. Create a knowledge base.
Analyze customer queries to identify the most frequently asked questions (FAQs). Create responses to these FAQs, freeing up your agents to focus on more complex and high-value inquiries. Create form articles for the body, header, greeting, signature and footer of the e-mail. Agents then simply have to mix and match available information without creating new content.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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