Light at the End of the Tunnel?
While postal rates aren’t likely to decrease, a special prospecting rate for catalogers is a possibility
By
Joe Keenan
, Senior
and Catalog Success
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Timing Issue
Another issue with the discounted rate is the length of time needed to determine if the program is working or, in essence, a pilot test program. While Kearney favors a shorter time frame from the USPS perspective of about six months, audience members targeted a year for the prospecting rate test.
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