Light at the End of the Tunnel?
While postal rates aren’t likely to decrease, a special prospecting rate for catalogers is a possibility
By
Joe Keenan
, Senior
and Catalog Success
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Discounts for All
The discounted rate must be made available for catalogers of all sizes, Bradley said. He noted that in the past, smaller catalogers have been at a disadvantage because they haven’t been able to afford negotiated service agreements with the USPS because of expensive legal fees that larger mailers can more easily absorb.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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