Light at the End of the Tunnel?
While postal rates aren’t likely to decrease, a special prospecting rate for catalogers is a possibility
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Joe Keenan
, Senior
and Catalog Success
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Kearney noted that in order for such an agreement to work, catalogers will have to prove to the USPS that these catalogs wouldn’t be mailed if the reduction in price isn’t guaranteed. Catalogers in attendance agreed that with such a reduced rate, they’d be crazy not to put more books in the mail. This in turn would increase volume for the USPS, thus creating a win-win situation for both, the audience argued.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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