Light at the End of the Tunnel?
While postal rates aren’t likely to decrease, a special prospecting rate for catalogers is a possibility
By
Joe Keenan
, Senior
and Catalog Success
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After much prodding from the audience, led in particular by Lawrence Davis, vice president of marketing at Ross-Simons Jewelers, and Chris Bradley, president of Cuddledown, Kearney conceded that the USPS could try to work with catalogers to set a special rate for prospect catalog mailings. But there would have to be provisions.
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