Light at the End of the Tunnel?
While postal rates aren’t likely to decrease, a special prospecting rate for catalogers is a possibility
By
Joe Keenan
, Senior
and Catalog Success
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In a presentation at the inaugural National Catalog Advocacy & Strategy Forum in Arlington, Va., on June 26-27, hosted by the American Catalog Mailers Association (ACMA), Senior Vice President of Customer Relations for the USPS Steve Kearney (and the former vice president of pricing and classification) said that although postal rates won’t decrease in the future, there’s a silver lining for the 70-plus in attendance — mostly catalog marketers: A special prospecting rate specifically for catalog mailers is a possibility.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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