Cover Story: The Top 50 Fastest-Growing Facebook Cross-Channel Retailers
Which retailers had the biggest increase in Facebook
fans between August 2010 and August 2011? What’s
the secret to their success? Read on ...
◆ Fan growth on Facebook is certainly the big story. By mid-August 2010, only 11 retailers could claim more than 1 million fans. By mid-August 2011, 34 retailers were above the 1 million mark.
◆ An interesting measure of a brand's engagement with its Facebook pages has emerged over the last couple of months as an insidious spam generator has spread through the space. Facebook accounts have either been hijacked or created in order to post false offers from Target, JetBlue, Apple and other brands.
- Companies:
- J.C. Penney
- Target
- Victoria's Secret
- Places:
- Jones New York
- JoS
- Victoria
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