Cover Story: The Top 50 Fastest-Growing Facebook Cross-Channel Retailers
Which retailers had the biggest increase in Facebook
fans between August 2010 and August 2011? What’s
the secret to their success? Read on ...
◆ CVS is gaining fast on rival Walgreens in terms of number of fans. While Walgreens has grown its fan base a respectable 288 percent year-over-year (and now has more than a million fans), CVS has grown a phenomenal 3,454 percent during the same period. CVS is a great example of the value of aggressive and attentive Facebook engagement. Promotions have included an innovative liker sweepstakes and funny videos for its ExtraBucks rewards program.
- Companies:
- J.C. Penney
- Target
- Victoria's Secret
- Places:
- Jones New York
- JoS
- Victoria
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