5 Drivers to Retail Social Media Success

5. Diversify your strategy. As competition for the news feed intensifies and more and more social platforms enter the fray, the challenge of activating and engaging your audience across social media becomes even a bigger challenge. Posting quality content that resonates across platforms is critical for effectively monetizing campaigns. Indeed, much of the social growth for retail brands last year came from Instagram, yet only 78 percent of retail brands have an Instagram profile. This presents an opportunity for brands to own a greater share of voice as consumers engage heavily with the quality content they receive on Instagram.