5 Drivers to Retail Social Media Success

4. Know what content resonates with your audience. Not only is Neiman Marcus a top 10 social brand, the retailer also wins audience loyalty, with 39 percent of its Facebook fans returning to interact with the brand's content. Neiman's "Around the Store" campaign features products in different stores in various cities, and includes compelling images that inspire the social shopper and creates a sense of community. Identifying the kind of content that resonates with your target audience and offers them more of what they want is critical for driving revenue from social platforms.