5 Drivers to Retail Social Media Success

In the final stretch of last year's holiday season, big-name retailers were battling for the attention of the social shopper. According to Shareablee's Social Scorecard, social engagement for the retail industry increased on average 96 percent last year, trending slightly lower than the average 110 percent growth for all U.S. brands. However, not all platforms are created equal when it comes to the social shopper. Facebook declined 25 percent across all retail brands, while Twitter and Instagram spiked 291 percent and 190 percent, respectively.