Editor's Note: Make the Internet Work for YOU

For B-to-C marketers, much has been said recently about banner ads not really working — especially for building customer relationships. Search is great, but those consumers are on the hunt for single, specific items.

Then there’s the booming social media space. Everybody’s looking to make a buck that way, but is there really a way? Or are we only talking about a way to gab with customers on their own levels, using it primarily as a goodwill vehicle? I encourage you to check out Amy Africa’s take on social media (see pg. 16). Twitter may not be all it’s cracked up to be.