Where to Shoot Your Catalog (695 words)

The down side of locations is that even after detailed planning, things can go wrong. The product won't arrive. The model's plane is cancelled. The owner you rented from doesn't show. A storm puts your budget and schedule in jeopardy. Do you wait it out? Or redesign all the shots to be interiors?

Then there are the location scout expenses; the permits to shoot in a public place; the guards for your wardrobe RV; the "contributions" to appease the local business you disrupted. If you're thinking location, prepare well and weigh the promise of the shots against the possibility of problems.