Where to Shoot Your Catalog (695 words)

Although location shoots have the reputation of being much more demanding (ever shoot fashion outdoors in lousy weather?) they can also be more cost-effective than a studio, for instance if the location already has the props and the look you're after. Then there's the magic of serendipity: a dramatic beam of sunlight at just the right time or a horse in a nearby pasture meandering into your shot.