Where to Shoot Your Catalog (695 words)

A location shoot lets you speak to your customers in a more emotional way—to appeal to their lifestyle and to communicate a mood.

Locations vary dramatically, from far-flung outdoor shoots to charming local B&Bs. Sometimes you can use these locales free in exchange for a mention in the catalog. There are also "photo-friendly" cities where permits are easy to get. To find locations, you can employ a "location scout" (they normally charge by the day), or do it yourself by networking, looking on the Web or contacting film offices in larger cities.