Where to Shoot Your Catalog (695 words)

So why not always shoot in a studio? Because studio shoots tend to be more structured and less spontaneous. Fashion shots seem stiff and less emotional. And unless you've got a large daylight studio or a very experienced photographer, it's hard to achieve the look of natural light. Moreover, it can be cost-prohibitive to build, style and prop a large, realistic set—particularly when creating an outdoor scene.