Where to Shoot Your Catalog (695 words)

An interior location allows you to create a lifestyle mood that reflects your brand in a way not easily achievable in a studio. Exterior locations offer the most space and drama, but come with potential problems associated with being outdoors.

The number one advantage to studio shooting is control over every detail of the product presentation, especially lighting and format—35mm, 8 x 10, even digital. You can build a set to your exact specs, leave it up while you wait for input, and shoot on multiple sets. What's more, studios offer comfortable facilities for hair, wardrobe, make-up and food service. They're set up for styling and storage of product, sets and props.