Where Planning Flows, the Work Will Follow

By the same token, not every cataloger needs to use every medium or the latest high-tech techniques. Yet many assume they do. Without this type of audit, there is a real danger of investing time and money to develop a catalog that won’t be effective.

For example, let’s look at Progressive Components, a cataloger of industrial materials. In the course of assessing how to better automate its development process, the cataloger determined that its information changes little from year to year. Its customers are accustomed to using an updateable notebook format catalog and don’t want to hassle with technology when it’s easier to find what they want in a print catalog.